What happens after the site is launched?

Check the customer's most important path.

Open the phone site and go through the action for which it was created. Find a service, explore a product, send a test inquiry, or check the ordering process. The important thing is to know what the visitor sees and receives.

Clarify where inquiries arrive and who processes them. Registration in a form and sending an email are different steps. Check the actual behavior and the confirmation that the customer sees.

• Are the phone and email still up to date?
• Do the forms and the main buttons work?
• Does the visitor clearly see confirmation?
• Who monitors the incoming inquiries?

Keep the information up to date.

Changes in a service, working hours, or product should be reflected on the website as well. You don't need to post it constantly. It's more useful for important information to be accurate and easy to find.

Add real projects, up-to-date images, and answers to questions that customers are already asking. This way, the content follows the business and helps people make decisions.

• Check the services, prices, and availability.
• Update your contact information.
• Add new projects with a brief explanation.

Clarify who is responsible for the technical part.

Even at the start, determine who manages the domain, hosting, and necessary access. In systems with extensions or external services, there must be a clear person responsible for updates and compatibility.

Discuss backup copies and recovery in case of a problem. Their frequency depends on how often information changes and whether the site accepts orders. Support and its terms are negotiated separately from the initial development.

Collect the questions from the real customers.

If people often ask the same question, check if the answer is available on the website and whether it is easy to find. Sometimes a clear product feature or a more specific button is more useful than a major design change.

Record the difficulties: a service that remains unclear, a missing parameter or field in the form that confuses people. Choose the next change based on these observations.

Develop the site with a specific goal in mind.

A new service may need its own page. A growing product set may require better categories. Recurring questions can become a useful article. Not every change requires a new website.

Determine what you want to facilitate, make a limited change and check if it solves the problem. For custom functionalities, clarify the task, scope and connections with other systems before development.